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BREAKING: Ipsos news rankings for March are out today, and Guardian Australia is the 4th most read news site in Australia. That’s our record-equalling highest ever position. Thanks so much to the 8.7 MILLION Australians who read Guardian Australia in March!

That’s 1.2m more Australians than in February, and the highest audience month on record for Guardian Australia since Ipsos Iris launched in January 2023. Nobody has left or entered the Top10. GdnAus has overtaken 7News and Daily Mail, but the ranking order is otherwise identical. ABC News stays No1 with 13.3m readers, newscomau 2nd with 12.4m and Nine 3rd with 10.9m

Outside of the Top10, Courier-Mail had a very big month with Cyclone Alfred coverage to rise from 19th to 13th in the rankings. The West Australian and Daily Telegraph return to the Top20, while The Nightly drops out. A very big month of news with every listing in the Top20 (other than BBC) seeing month-on-month growth.

For context, GdnAus and SMH are pretty much constantly jockeying for No6 & 7 rankings. This is a ‘record-equalling’ highest ever ranking for GdnAus because we were ranked 4th (under Nielsen rankings) in March 2020.

Listen to "Content That Converts: A Step by Guide to Mastering Audience Engagement (AE) for SEO Success | Part Three" by Content That Converts: Guide to Mastering Audience Engagement (AE) for SEO Success. creators.spotify.com/pod/show/
#content #audience #audienceengagement #research #contentmarketing #seosiri #momenulahmad

Spotify for CreatorsContent That Converts: A Step by Guide to Mastering Audience Engagement (AE) for SEO Success | Part Three by Content That Converts: Guide to Mastering Audience Engagement (AE) for SEO SuccessBeverage Retailer Visit Recap: Part #3: Audience Research: Knowing Your Audience, Knowing Your ImpactWhy Bother? Because Relevance = Results! Unlocking Content Gold Through Audience ResearchWe've spent the first two parts of this series diving into the metrics of engagement and how to decode them. But let's be honest: staring at spreadsheets won't magically create compelling content. The real magic happens when you deeply understand the people you're trying to reach.This isn't just about demographics; it's about uncovering their pain points, aspirations, preferred content formats, and the very language they use. It's about answering the fundamental question: What does my audience truly want and need?Get ready to roll up your sleeves. In this part of our guide, we're building the essential foundation for content that truly resonates.Imagine throwing darts in the dark... that's creating content without knowing your audience. You might hit something by accident, but you're far more likely to miss the mark completely. Audience research is your spotlight, helping you aim with precision.·       More targeted and effective content: Avoid wasting time and resources on content that nobody cares about. By understanding your audience's needs, you can create content that directly addresses their pain points and provides genuine value.·       Increased engagement (likes, shares, comments): Content that resonates gets noticed. When you speak directly to your audience's interests and concerns, they're more likely to engage with your content, amplifying its reach.·       Stronger brand loyalty: Show your audience you get them. When you consistently create content that meets their needs and solves their problems, you build trust and foster a sense of community.·       Improved ROI (Return on Investment): Higher conversion rates, leads, and sales. Engagement is the fuel that drives conversions. By creating content that attracts and resonates with your audience, you'll increase your chances of turning visitors into customers.It all boils down to this: relevant content gets results. By understanding our audience, we’re able to generate content that generates buzz, builds relationships, and ultimately drives business growth.Methods for Gathering Audience Insights: Unlock the Secrets to Understanding Your TribeSo, how do you actually learn about your audience? Here's a toolkit of powerful methods:·       Surveys: Directly ask your audience about their needs, preferences, and pain points.o   Tools: SurveyMonkey, Google Forms (both offer free options).o   Tips: Keep surveys concise and focused. Offer an incentive for participation (e.g., a discount code, a free ebook).·       Interviews: Conduct one-on-one conversations with key audience members for deeper, qualitative insights.o   Tips: Ask open-ended questions that encourage detailed responses. Actively listen and follow up on interesting points.·       Social Listening: Monitor social media for mentions of your brand, industry keywords, and competitor activities.o   Tools: Hootsuite, Brandwatch (offers social listening features).That covers Audience Research in Part Three of our Content That Converts series. Check out the full guide Audience Research: Knowing Your Audience, Knowing Your ImpactTo ensure you have all the details from this first crucial step and are ready for what's next, check out the full written guide:Content That Converts: ⁠A Step-by-Step Guide to Mastering Audience Engagement (AE) for SEO Success | Part Two⁠Learn more from part 1, ⁠⁠The Engagement Equation: Why Your Content Needs More Than Just Page Views.⁠⁠ See you in Part 2!The first introductory release- ⁠⁠Listen to Content That Converts: Guide to Mastering Audience Engagement (AE) for SEO Success on Spotify for Creators⁠⁠Join us next time as we move on to Part Four!#content #contentcreation #contentengagement #seo #seosiri #momenulahmad

4 Ways The Hunger Games Books & Movies Subvert Expectations Sensitively

All About The Hunger Games  I’m a huge fan of The Hunger Games. If you’ve read the 2023 update of my Thriller Screenplays book, you’ll know the first book and movie is a case study there. As an example of ‘The Hero’s Journey’ plotting…
bang2write.com/2025/04/4-ways-

#audience #books #boxoffice #casestudy #characterrolefunctions
@indieauthors

Bang2write · 4 Ways The Hunger Games Subvert Expectations SensitivelyThe Hunger Games (Books & Movies) is a brilliant case study for WHY writers need to handle complex characters, topics & themes sensitively.

Generative AI and the Anxieties of Academic Writing

I’ve been a blogger for as long as I’ve been an academic writer, even if I’ve been a writer for longer than I’ve been a blogger. After two decades of regular blogging, on a succession of strange and deeply personal spaces before launching my current blog in 2010, it was difficult for me to untangle the relationship between blogging and writing. I’d written on many occasions about the role of blogging in my enjoyment of writing, suggesting that it provided a forum in which ideas could be worked out in a public relationship to a slightly nebulous audience (Carrigan 2019). If I return to the end of my part-time PhD I can see that I understood this relationship in terms of a freedom from constraint, reflecting in Carrigan (2014) that “Blogging was a release from the all the structure pressures corroding the creative impulse” which “helped me make my peace with the jumping through hoops that a modern academic career unavoidably entails”. The fact that “I can write whatever the hell I want here” helped me “feel better about subjugating what I want to write to instrumental considerations elsewhere”.

In other words, it helped me find a particular way of trying together my internal and external motivations. It provided a forum for craft writing, passionate writing motivated purely by my own interests, as opposed to the extrinsically motivated writing which I imagined defined the priorities of the working academic. It left me with a stark opposition between what I wanted to do and what I had to do, treating the former as a palliative which made the latter more bearable. Ten years later at a mid-career stage, this compromise no longer seems tenable to me and I find it strange that it ever did. It suggests to me a difficulty in reconciling oppositions, as if something could be done entirely for my own reasons or entirely to please others but the two clusters of motivations could never meet.

This tension between writing for ourselves and writing for others sits at the heart of many academic anxieties. It’s also precisely the space where generative AI now intervenes, promising to smooth over the difficulties and frictions that define our relationship with writing. Are you present when you are writing? Or are you somewhere else? Are you feeling an energy to the words as you are writing them? Or are you watching the clock, literally or figuratively, waiting to meet your target or for the time you’ve carved out to elapse? These questions about presence and engagement become even more pressing when AI tools offer to take over the aspects of writing we find most challenging. The parts where we struggle, where we feel most distant from our words, are exactly where the temptation to outsource becomes strongest.

I’ve drawn attention throughout this book to the audience we are addressing (or failing to) through our writing. For many academic writers, this sense of audience can be overwhelming as a vector of expectation. How will I please them? What if they don’t like what I’ve written? What if I’m not taken seriously? These expectations are filtered through real encounters from the notorious reviewer two, through to encouraging supervisor or the dismissive colleague at a seminar. These encounters might be mediated or predicated upon inaction, such as the paper which goes determinedly uncited by others, even as the view count slowly ratchets up on the journal’s page. However they are often defined by an anticipatory anxiety in which these experiences mutate into a diffuse sense of what our professional community expects from us and what we feel we are able (or unable) to deliver to them through our writing. Even the functional writing which fills our days has an audience implicit within it. It’s not just that our emails, reports and forms will have readers, rather we are trying to influence or bring about an effect in them through what and how we write (Jones 2022: 9).

Often these intentions are so familiar and mundane that they operate beneath the surface, only becoming apparent to us when when we realise our email has been misconstrued or our form rejected for what is perceived as some mistake. But this doesn’t diminish the role of the audience, as much as it shows how these dynamics can be folded into the functional routines of the bureaucracies within which we work. If you see machine writing as a means to an end, you’re unlikely to enter into this dynamic. Instead you will approach this software as a way of producing something as quickly as possible, whether that’s a section of a document to ‘fill in the blanks’ or a complete text. As the philosopher Gillian Rose (1995) once described writing: “that mix of discipline and miracle, which leaves you in control, even when what appears on the page has emerged from regions beyond your control”. If we use conversational agents purely to expand our control, to enact our aspiration in ever more effective ways, we imperil our access to those ‘regions beyond our control’ from which inspiration emerges.

3 Important Wake Up Calls For Screenwriters And Authors

Wake Up Calls For Writers One of the biggest wake up calls I ever had was realising I was a workaholic. We live in a hustle culture and we glorify the grind. I was used to people telling me how impressed they were by my output. It’s true I was prolific, but I was…
bang2write.com/2025/04/3-impor

#advice #agents #audience #blogging #classicscriptmistakes
@indieauthors

Bang2write · 3 Important Wake Up Calls For Screenwriters And Authors - Bang2writeIf you're feeling like you're not doing your best work, you might want to check out these wake up calls for writers.

Yes, Obviously You Can Kill Your Female Characters (Just Not Like THIS!)

NEWSFLASH: Don’t Use The ‘Fridged Woman’ Trope I predominantly write crime fiction and thriller, which means I kill a LOT of characters. Some of them, inevitably, will be female … because, *obviously* (shrugs). However, because…
bang2write.com/2025/03/yes-obv

#advice #audience #books #casestudy #characterrolefunctions
@indieauthors

Bang2write · Yes, You CAN Kill Your Female Characters (Just Not Like THIS)In some genres, you will *need* to kill your characters ... and some of them will be female. Check out how to get around this minefield.

Dites les artistes de Mastodon et du Fédiverse, vous pourriez m'envoyer une vidéo de vous, en portrait, expliquant en 20s comment vous avez trouvé une audience ici ? Si vous venez d'Instagram, comment ça s'est passé ?
J'essaie de faire de la propagande, ça marcherait mieux avec vous.
Je prends aussi les réponses texte.

#Fediverse#Art#Meta

Top 7 Tips To Help Your Indie Book Sell (Even Without Viral Marketing!)

The Silent Bestseller Why do some indie books thrive, even without viral marketing? We all hear stories of self-published books skyrocketing to bestseller status overnight, thanks to a viral TikTok trend or an influencer’s endorsement. But what…
bang2write.com/2025/03/top-7-t

#advice #audience #blogging #books #budgets
@indieauthors

Bang2write · Top 7 Tips To Help With Your Indie Book SalesFrustrated with the (lack of) sales of your self-published book? If you're an indie author, these tips will help.