Thriving in Creative Darkness: Free Association and LLM Collaboration
The psychotherapist Irvin Yalom (2015: 100) distinguishes between spontaneity, “being pulled by something outside yourself” from “being pushed by some force inside that is trying to escape fear or danger.” The existential value of spontaneity lies in “being pulled by something unexpected and going off into unpredictable directions,” leading us to make new connections and articulate new insights. It’s what incites us to depart from familiar and comfortable paths, to push ourselves intellectually and creatively. It relies on a comfort with uncertainty, a willingness to pursue what is making a call on your attention even when you are unsure where it will lead. In contrast, there can be a narrow and conservative force which leads us to channel ourselves in certain directions, avoiding risks in the interests of securing our own safety. One can easily be mistaken for the other, as both involve a sense of being motivated by an external force which is reshaping our inner life in some sense.
Earlier in the same book, Yalom (2015: 43) offers a client advice about free association. He presents it as a relatively simple exercise: “Think of that statement… just free associate to it, by which I mean: you try to let your mind run free and just observe it as though from a distance and describe all the thoughts that run across it, almost as though you were watching a screen.” This can be done in writing, I think, although possibly only if touch typing means you can comfortably type as fast as you can think.
I set a timer for 3 minutes and free associated with Claude 3 Opus. I wrote 298 words and felt myself running out of steam just before the time expired. The point is not to seek a particular word count, though I suggest that operating within a time limit which feels constricting is probably helpful for this exercise. In my response to the question ‘How can conversational agents help us thrive in creative darkness?’ I found a range of motifs emerging from other work which I hadn’t made the connection to previously: TS Eliot’s phrase ‘raids on the inarticulate’ from the Four Quartets, the Futile and Fertile Void from Gestalt therapy, and the philosopher Graham Harman’s commitment to ‘outflanking platitudes’. I could immediately see how the theme emerging through this argument was one I had circled around for a long time, connecting a whole range of past preoccupations into a response to the present challenges of machine writing.
This was in itself an illustration of the argument, in the sense that what I’m trying to say emerged in a non-linear way from a range of influences which it would be a mistake to shut down too hastily. To make a request of a conversational agent for a particular output necessitates fixing that output in words, which by its nature will tend to drag you out of this confusing yet fertile space in a premature fashion.
What I’ve described previously as ‘the feel of an idea’ could be approached as an occasion for free association. If you feel the familiar pull of an idea, without being sure where it will lead, condense it into a statement. Give expression to the nascent idea in the most succinct and powerful way that you can at the present time. In the case of this project, I’m trying to explore how conversational agents can help us thrive in creative darkness. I’m not entirely sure what I mean by ‘creative darkness,’ but a clear theme has emerged over the course of writing in which I’m sensitive to the difficulties and confusion involved in the writing process. These challenges could lead writers to seize upon conversational agents as a means to quickly resolve their difficulties, whereas my instinct is we need to learn to thrive in that ‘creative darkness’ rather than escape from it.
This expression captures the thrust of a developing argument, but it’s far from complete. What’s missing is the detail and the texture. At points in the last few weeks, I’ve felt I’m on the cusp of saying something genuinely important about how we relate creatively to these new technologies. At other points, I’ve felt like I’m compulsively spewing platitudes which will be of no use to anyone. This wild oscillation between creative enthusiasm and incipient shame has always in the past led to things which I’ve thought were my best work, so I’m reasonably confident that I’m on the right track.
I was slightly unsettled by the manner in which Claude 3 immediately started free associating itself, telling me that “when I sit with the phrase ‘creative darkness’, a few things come to mind.” While I understood intellectually that its apparent enthusiasm was merely a statistical artifact, recognizing in my prompt a tacit invitation to perform a role in relation to me, it still had an eery air of “I want to play too.” After two years, conversational agents had settled down into being mundane features of my working life, more like remarkably capable software than strange alien intelligences, but this was a reminder of their continued capacity to exceed the categories we seek to fit them into.
The same could be said of the associations which Claude offered in relation to the phrase “creative darkness”:
- The mythological motif of the hero’s descent into the underworld, a journey of trials and transformation
- The incubation stage of the creative process, where ideas marinate below conscious awareness
- The Dark Night of the Soul in mysticism, a spiritual crisis preceding enlightenment
- Negative capability, Keats’ concept of embracing uncertainty and doubt
- Apophatic or negative theology, describing God in terms of what He is not
When reading these, I had to double check what context I had provided. The second point it raised, “the incubation stage of the creative process, where ideas marinate below conscious awareness” (my emphasis) could have been taken straight out of text I had been working with. The choice of the word ‘marinate’ was particularly striking as this was a term which had really stuck with me from Sword’s (2016) wonderful research-based exploration of creative fulfillment in the writing process. It’s a word which one of Sword’s interviewees uses to describe how creative work takes place in the background “during hundred-mile bicycle rides” in which “writing is sort of going on in my mind, semiconscious” (Sword 2016: 66).
This led me to reflect on my relationship to this idea of ‘marinating’ which preceded my encounter with Sword’s (2016) work, even if it provided a term for it which is now deeply tied up with how I understand the idea. It’s a practice I first encountered in a self-help book written by the philosopher Bertrand Russell who talked about ‘planting’ an idea into the unconscious mind:
My own belief is that a conscious thought can be planted into the unconscious if a sufficient amount of vigour and intensity is put into it. Most of the unconscious consists of what were once highly emotional conscious thoughts, which have now become buried. It is possible to do this process of burying deliberately, and in this way, the unconscious can be led to a lot of useful work. I have found, for example, that if I have to write upon some rather difficult topic the best plan is to think about it with very great intensity – the greatest intensity of which I am capable – for a few hours or days, and at the end of that time give orders, so to speak, that the work is to proceed underground. After some months I return consciously to the topic and find that the work has been done. Before I had discovered this technique, I used to spend the intervening months worrying because I was making no progress: I arrived at the solution none the sooner for this worry, and the intervening months were wasted, whereas now I can devote them to other pursuits.
Even if the timescales might not work for the contemporary academic, I’ve still found this to be spectacular advice over my research career (Carrigan 2025). Perhaps like Sword’s (2016) respondent, the natural timescale is a day of being focused on an intense physical activity, rather than setting it aside for months at a time as Russell advocated.
It struck me that Russell framed this in an instrumental and deliberate way, such that one ‘gives orders’ that the ‘work is to proceed underground.’ Though I understand his point, that we can intentionally direct an otherwise unconscious process, it raises the question of how these conscious ‘orders’ relate to the wider process. The theme emerged through Claude’s suggestion, through implication rather than explicit reference, in a manner which led me to relate to a familiar idea in a new way. Not only was Claude suggesting to me that “We can embrace non-linearity together, following associative trails of thought, making unexpected connections,” it was immediately drawing me into this activity, through what it was saying and how it was saying it.
These eery moments in which one is tempted to forget the lessons of what Natale (2020) calls ‘deceitful media,’ the manner in which these systems are designed to elicit anthropomorphizing responses, need to be treated carefully within the writing process. If you are drawn into them in a credulous way, there is a risk that your own creative agency is imputed to the machine, leaving you attributing responsibility for the ‘associative trails of thought’ and the ‘unexpected connections’ to Claude’s technological sublime rather than being something you’ve co-created with the software.
The nature of prompting means that you should always be driving the creative agenda, even if sometimes that might not be the case in practice. If you fail to provide sufficient direction, such as in the case of using brief and unreflective prompts, increasingly sophisticated models will effectively fill in the blanks of your request. But if you are providing extensive direction, the responsibility for the conversation emerges from your own creative agency. In effect, it is a way of having a conversation with yourself, with the remarkable caveat of being inflected through a vast corpus of human culture. Almost as if you could inject the contents of a library in an ad hoc and selective way into your own internal deliberations.
However, the parallel risk is that you refuse to take the contribution of the LLM seriously enough, such that you close yourself off from the potential contribution it can make to your thought. If you insist from the outset that the LLM can’t embrace non-linearity with you, follow associative trails of thought, and make unexpected connections, then you are undermining your receptivity to those things if and when they do emerge.
If you don’t see conversational agents as being capable of making a creative contribution, you won’t relate to them in a way that calls for such a response. Nor will you be receptive to it if it happens to emerge in spite of your lack of direction. For most of my adult life, I had a beautiful black and white rescue cat who barely made a sound for years. In fact, the only time I heard her cry was when she had been seriously injured in a fight with another cat. I just assumed she was a cat who didn’t vocalize and perhaps this was a consequence of having spent her early months fending for herself in a country field. However, when a former partner moved in with me and began to talk at Molly the cat, I was astonished to find this formerly mute creature became one of the most vocal cats I had ever encountered. I wondered if this cat who I had assumed lacked capacity to verbalize had in fact concluded that it was her human who lacked this capacity. When presented with someone who interacted with her in this way, she demonstrated a whole new range of capacities which had previously been latent.
There’s a risk of stretching the analogy to breaking point, but it’s an experience that has continually occurred to me while attempting to talk academics through the process of prompting. My approach has been to insist that you simply have to initiate an (intellectually substantive) conversation with the conversational agent to see what they are capable of, but this is often an oddly difficult thing for academics to do. If they start from the assumption the machine is incapable of meaningfully responding to their intellectual contributions, then they will relate to it in a way which reflects this understanding, as well as interpreting the response they get in a way which is minimally receptive to its meaningful content.
It’s difficult to strike this balance between credulity and cynicism, avoiding the risks of anthropomorphizing what is ultimately just software while also remaining alive to the meaningful contribution which that software can make to your creative process. Not only is free association a useful practice through which you can explore how you relate to these two poles, but it also helps in identifying evocative themes and cultivating an openness to the responses you receive.
There are so many features of conversational agents which render them psychically charged. They are available to us at any time, day or night. They can produce a coherent response to any question we can ask them. They are capable of linguistic feats at a speed which no human could possibly match. They can also produce things which no human would be capable of, with the boundaries of this category expanding with each successive update to models. There are more diffuse features which only become apparent when you carefully scrutinize your interactions. The models are geared toward reinforcing your own starting assumptions.
Even if this is ultimately just software, it is software which we are inclined to react to in powerful ways. I’m suggesting we need to approach these tools with a certain level of self-awareness, understanding which by its nature has to be worked at in a deliberate way, if we are to avoid being drawn into dynamics of projection and identification. The other possibility is to cut yourself off from them at the outset by working from the assumption these are just ‘bullshit machines’ which cannot respond to you in a meaningful, enriching, or creative way. There’s a certain virtue in this position’s protection against the ideologies which might otherwise spontaneously form.