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@feralthoughts All of this is correct, but I want to add an additional aspect--a lot of it is about the infrastructure in place. For much of the #GlobalSouth, centralized social networks are the internet. Telecom providers install #FB on people's phones, and this is how most access takes place. I can't speak for the whole South, as it is diverse, but most companies, organization, and other institutions don't even have websites. All marketing and correspondence occur on FB pages.