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Arnd Layer<p>Als <a href="https://mastodon.social/tags/ContentCreator" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ContentCreator</span></a> of Mitarbeiter in <a href="https://mastodon.social/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Marketing</span></a> oder <a href="https://mastodon.social/tags/CorporateCommunications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CorporateCommunications</span></a> ist die Motivation eine andere. Ich sehe aus der Ecke immer wieder die Haltung, dass <a href="https://mastodon.social/tags/bluesky" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>bluesky</span></a> oder <a href="https://mastodon.social/tags/threads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>threads</span></a> mehr Reichweite haben.<br>Mit so einer Haltung wird aber die Community ausgenutzt. Da muss jede(r) entscheiden wie gut sie das finden. Und ich sehe natürlich auch die Content Creators, die sich ehrlich in der Community engagieren, aber auch davon leben müssen.</p>
Karthik S<p>3/3 like 'our rivals' or 'the competition we face in India'. </p><p>But I'm glad he exercised his discretion in going against conventional PR wisdom. Naming the competition (knowing fully well that he'd be quoted as naming the rival brands), in this media interaction, makes him (and Coca-Cola) seem like a confident player. And given that he's naming and crediting his/their two large competitors in India in a graceful manner, it is a PR win for Coca-Cola. </p><p><a href="https://mastodon.social/tags/publicrelations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>publicrelations</span></a> <a href="https://mastodon.social/tags/corporatecommunications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>corporatecommunications</span></a></p>
Karthik S<p>5/5 Not many corporate leaders can pull such a thing, and it helps that Deepinder has consistently built his online persona for direct-speak. That prior context helps him do a lot more than most leaders who have to hide behind corporate-speak.</p><p><a href="https://mastodon.social/tags/PR" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PR</span></a> <a href="https://mastodon.social/tags/publicrelations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>publicrelations</span></a> <a href="https://mastodon.social/tags/corporatecommunications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>corporatecommunications</span></a> <a href="https://mastodon.social/tags/communications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>communications</span></a></p>
Karthik S<p>4/4 Or does Mokobara think that their stand has always been clear, and it is pointless to address (in good faith) something that is untrue?</p><p>Either way, pretty bold reaction from the brand, in terms of PR and corporate communications!</p><p><a href="https://mastodon.social/tags/PR" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PR</span></a> <a href="https://mastodon.social/tags/publicrelations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>publicrelations</span></a> <a href="https://mastodon.social/tags/corporatecommunications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>corporatecommunications</span></a> <a href="https://mastodon.social/tags/crisis" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>crisis</span></a> <a href="https://mastodon.social/tags/communication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>communication</span></a></p>
Karthik S<p>7/7 The briefing note helps keep the corporate communication consistent regardless of the media (print, TV, or online), or the kind of interaction (press conference, one-on-one interaction, written responses to email queries, etc.).</p><p><a href="https://mastodon.social/tags/PR" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PR</span></a> <a href="https://mastodon.social/tags/publicrelations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>publicrelations</span></a> <a href="https://mastodon.social/tags/corporatecommunication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>corporatecommunication</span></a> <a href="https://mastodon.social/tags/communication" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>communication</span></a> <a href="https://mastodon.social/tags/corporatecommunications" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>corporatecommunications</span></a></p>
Gory Umbrella<p>Back for 2023 and raring to go!</p><p><a href="https://zirk.us/tags/productioncompany" class="mention hashtag" rel="tag">#<span>productioncompany</span></a> <a href="https://zirk.us/tags/videocampaigns" class="mention hashtag" rel="tag">#<span>videocampaigns</span></a> <a href="https://zirk.us/tags/creativeart" class="mention hashtag" rel="tag">#<span>creativeart</span></a> <a href="https://zirk.us/tags/videoproductionservices" class="mention hashtag" rel="tag">#<span>videoproductionservices</span></a> <a href="https://zirk.us/tags/corporatecommunications" class="mention hashtag" rel="tag">#<span>corporatecommunications</span></a> <a href="https://zirk.us/tags/videoproductioncompany" class="mention hashtag" rel="tag">#<span>videoproductioncompany</span></a> <a href="https://zirk.us/tags/videoeditor" class="mention hashtag" rel="tag">#<span>videoeditor</span></a> <a href="https://zirk.us/tags/motiongraphics" class="mention hashtag" rel="tag">#<span>motiongraphics</span></a> <a href="https://zirk.us/tags/adobepremiere" class="mention hashtag" rel="tag">#<span>adobepremiere</span></a> <a href="https://zirk.us/tags/adobeaftereffects" class="mention hashtag" rel="tag">#<span>adobeaftereffects</span></a> <a href="https://zirk.us/tags/adobepremierepro" class="mention hashtag" rel="tag">#<span>adobepremierepro</span></a> <a href="https://zirk.us/tags/contentcreators" class="mention hashtag" rel="tag">#<span>contentcreators</span></a> <a href="https://zirk.us/tags/bigyellowfeet" class="mention hashtag" rel="tag">#<span>bigyellowfeet</span></a> <a href="https://zirk.us/tags/20years" class="mention hashtag" rel="tag">#<span>20years</span></a></p>
Gory Umbrella<p>Back for 2023 and raring to go!</p><p><a href="https://zirk.us/tags/productioncompany" class="mention hashtag" rel="tag">#<span>productioncompany</span></a> <a href="https://zirk.us/tags/videocampaigns" class="mention hashtag" rel="tag">#<span>videocampaigns</span></a> <a href="https://zirk.us/tags/creativeart" class="mention hashtag" rel="tag">#<span>creativeart</span></a> <a href="https://zirk.us/tags/videoproductionservices" class="mention hashtag" rel="tag">#<span>videoproductionservices</span></a> <a href="https://zirk.us/tags/corporatecommunications" class="mention hashtag" rel="tag">#<span>corporatecommunications</span></a> <a href="https://zirk.us/tags/videoproductioncompany" class="mention hashtag" rel="tag">#<span>videoproductioncompany</span></a> <a href="https://zirk.us/tags/videoeditor" class="mention hashtag" rel="tag">#<span>videoeditor</span></a> <a href="https://zirk.us/tags/motiongraphics" class="mention hashtag" rel="tag">#<span>motiongraphics</span></a> <a href="https://zirk.us/tags/adobepremiere" class="mention hashtag" rel="tag">#<span>adobepremiere</span></a> <a href="https://zirk.us/tags/adobeaftereffects" class="mention hashtag" rel="tag">#<span>adobeaftereffects</span></a> <a href="https://zirk.us/tags/adobepremierepro" class="mention hashtag" rel="tag">#<span>adobepremierepro</span></a> <a href="https://zirk.us/tags/contentcreators" class="mention hashtag" rel="tag">#<span>contentcreators</span></a> <a href="https://zirk.us/tags/bigyellowfeet" class="mention hashtag" rel="tag">#<span>bigyellowfeet</span></a> <a href="https://zirk.us/tags/20years" class="mention hashtag" rel="tag">#<span>20years</span></a></p>