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An interesting article on the Cost of Living and theatre-goers, by David Brownlee of Data Culture Change: https://www.thestage.co.uk/features/ask-the-audience-what-does-the-cost-of-living-crisis-mean-for-theatregoers
TLDR: The situation's improving, but those who are least well off are most squeezed...
The StageAsk the audience: what does the cost-of-living crisis mean for theatregoers?How is the cost-of-living crisis affecting theatregoers’ booking plans? Audiences are more confident than they were last autumn, but David Brownlee’s analysis shows that there is still a long way to go