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"Allied intelligence" vs. "artificial intelligence," per Shimmr's CEO, Nadim Sadek. He makes an argument for "liberating silent creators" — people with ideas but no creativity — but doesn't believe it should be used to write books.

He's focused on the "allied" angle but is basically making the same lazy "productivity" argument that's based on devaluing expertise.

Shimmr's sales pitch is basically AI-driven advertising pixie dust that will help any book reach its readers by matching "Book DNA" (RIP BookLamp!) and psychological profiles to generate targeted ads.

No examples given, but the examples on their website are as bad as you'd expect.

shimmr.ai/

shimmr.aiHomeAI advertising to bring books into the light. Shimmr helps you sell more books, more efficiently.

Even with low expectations, this webinar is even more disappointing than I expected it would be.

A lot of high-level commentary with few specific examples for publishers, but it assumes AI is inevitable while never explicitly addressing its core premise: Why AI is Your Ally.

EDIT: Advertising dead books with ugly ads and analyzing slush piles are two of the most boring use cases I can think of.